The Redback Story | Redback Agri New Zealand


A small family business, we begun in the farm machinery game in 1976… this is grown over the years into a larger business, with 16 full time staff and growing.




The Redback brand was born in 1991 when employment was required by a down syndrome friend – making harrow parts was something he could do – in fact he loved bending steel! Strong and happy. To this day Geoff is still engaged in making harrows parts. 

Since our humble beginnings, demand has exceeded expectations and the Redback product offering has grown to suit our customer’s needs.

We believe the traditional methods done well = superior results… not completely convinced? Send in your questions and our well educated, solutions-focused team will be right back to you.

Redback Team

The Team

Customer service & Admin
Mike – Warren – Tammy

Product specialists & Marketing
Royden – Anthony – Ethel – Riley 

Operations & Manufacturing
Tim – Bill – Warren – Gerry – Geoff – Roydon – Brent – Steve – Kris – Mitchell – Ian – Joe – Charlie

Check out the happy bunch!

Phew… what a crew!

Yes, we are all busy, all week. We enjoy spending time with our families on the weekends… fresh as a daisy come Monday morning – always!

Open hours are 7am – 5pm 

NZ Freephone 0800 55 11 55

Or fill out the contact us form and we will be back to you super quick.

You were easy to deal with and prompt delivery of a quality product

Jeffrey, New Plymouth - Mar 22

Great service from a company that knows its stuff😀

Gayle, Christchurch - Mar 22

Easy to deal with, prompt service

Maree, Waerenga - Apr 2021

Really quick delivery, helpful staff

Rebecca, Rangiora - Jan 21

Why Redback?

At Redback Agriculture we conduct business in a way that best serves our customers, employees and shareholders at the highest level possible by upholding these values:  

  • Efficiency
  • Superior service
  • Continuous improvement
  • Integrity

The collective purpose of our business:

  • Promote agricultural implements to farmers that will improve agricultural production to the customers satisfaction
  • Care for welfare of our employees
  • Assist in educating the oncoming generation

We support good causes and are involved in community events

Avid supporters of the Rapid Relief Team who provide drought & disaster relief and support good causes such as fundraising for cancer awareness and giving food to the homeless in NZ and abroad!

Where are we based?

Our HQ  is located in Palmerston North. We have active dealers in every part of the country – find a dealer near you.

We want your success and your order – contact us now to discuss your needs.